For ur.co.uk, launching an industry-first free mobile insurance offering wasn’t just about adding value, it was about making a bold statement. As the creative lead, my challenge was to craft a campaign that was visually striking, playfully clever, and seamlessly connected to the brand’s identity in refurbished tech.

We landed on a concept that was both eye-catching and smart: a phone peeking out of a back pocket, surrounded by a glowing circle—symbolising protection, security, and peace of mind. Paired with the cheeky tagline “We’ve got ur asset covered”, the campaign balanced wit with clarity, making the message instantly digestible across digital and social platforms.

From social ads and a conversion-focused landing page to retail and email touchpoints, every element reinforced ur.co.uk’s mission—to make refurbished tech a trusted, easy choice. The campaign didn’t just tell people their phone was covered; it showed them in a way that stood out, stuck with them, and drove real engagement.