My goal was to modernise their identity and establish a strong online presence that would attract new customers. Lawton Tool Vending provides a range of tailored vending solutions, from simple manual restock cabinets to fully automated machines that generate orders daily. The brand needed a refreshed look that reflected its innovative approach while maintaining a sense of reliability and industry expertise.

I developed a new visual identity that built upon their existing colour palette while introducing a refined, distinctive logo. The logo mark brings together key elements of the brand—precision, tools, and vending machines, creating a bold and memorable logomark. This identity was applied consistently across all assets, including a suite of print materials, merchandise, and digital platforms.

A major component of the project was designing and developing a custom WordPress website. This platform not only serves as an information hub for potential customers but also allows Lawton Tool Vending to easily update products, showcase their vending solutions, and receive tailored customer inquiries directly from product pages. The result is a cohesive brand experience that positions Lawton Tool Vending as a leader in its field, setting it apart from competitors while maintaining a clear and functional user journey.