Bradford College needed a fresh, dynamic visual identity for their Further Education (FE) offer, something that would resonate with school leavers while standing out in a competitive landscape. With a Gen Z audience in mind, we focused on creating a bold, vibrant, and forward-thinking campaign that balanced essential information with an inspiring, visually striking aesthetic.

The concept, “Build Your World,” positioned the College as more than just a place of learning, it became a platform for self-discovery and opportunity. The creative approach used bright geometric design elements, symbolising the building blocks of education, growth, and future possibilities. This look and feel carried across key materials, including the FE prospectus, mini guides, and parent resources, ensuring a cohesive and impactful campaign.

The results were immediate. Strong engagement from students, positive feedback from staff, and increased visibility at open days and in the wider community. By turning the College’s offer into an aspirational, empowering message, we created more than just a prospectus; we built a compelling visual identity that speaks directly to young people shaping their futures.