Creative Experience (agency)
Senior Creative — Jan 2023–Present
As a Senior Creative at Eleven—a purpose-led agency working exclusively with non-profits—I lead creative output across campaigns focused on social good, public health, and behavioural change. Working closely with strategists, designers, copywriters and developers, I help turn insight into bold, effective ideas.
Key Responsibilities:
• Leading creative projects from brief to delivery
• Developing strategic campaign ideas with purpose
• Collaborating across disciplines: design, motion, UX, strategy
• Presenting work to clients and internal stakeholders
• Maintaining high creative standards across all output
• Supporting the creative team with mentorship and feedback
Senior Designer — 2021–2022
At Armstrong, I led campaigns for global B2B and industrial clients, from initial concept to delivery. I collaborated with the Creative Director and CCO on ideation and worked across CGI, copy, and motion teams to bring ideas to life.
Key Responsibilities:
• Creating original ideas for global clients
• Collaborating across creative departments
• Supporting client services with clear communication and creative rationale
Senior Designer — 2018–2021
I worked on diverse global accounts delivering high-level creative across digital and print. I also mentored junior designers and collaborated with developers, videographers and marketers.
Key Responsibilities:
• Creating and presenting campaign concepts
• Leading web, UX/UI, and video projects
• Art direction for shoots and video production
• Producing daily newspapers at global medical events
Designer — 2016–2018
Led design for in-house and retail brands such as ASDA and Dunelm, working on packaging, brochures, signage, and e-commerce assets.
Key Responsibilities:
• Lead contact in studio for creative direction
• Designing for print, digital, and packaging
• Producing sales and pitch collateral
Junior Designer — 2015–2016
Created digital assets for e-commerce brands including Nintendo UK, My Protein, and Zavvi.
Key Responsibilities:
• Creating campaign landing pages and marketing assets
• Managing licensed assets and adhering to brand guidelines
• Supporting photography and content teams
Creative Experience (freelance)
Working closely with the internal marketing team at this fast-growing refurbished tech brand, I’ve helped elevate their visual identity and shape cohesive brand campaigns across digital, social and email. My role has included refining design systems, developing on-brand assets, and supporting campaign rollouts to boost customer trust and engagement.
I’ve partnered with WEX on a series of integrated campaigns and advertising work aimed at their diverse network of B2B partners. Projects have ranged from visualising complex service offerings to designing clear, compelling creative that aligns with their evolving brand.
PAU is an independent cycling and running shop with a strong community presence and a growing online following. I’ve worked with them on brand-focused advertising, social content, and seasonal campaigns. My role has included crafting bold visuals for promotions, creating engaging social media assets, and helping refine the look and feel of their brand across digital and in-store touchpoints.
Education
South Cheshire College
Graphic Design / Visual Communication – Distinction: D*, D*, D
Sandbach School
9 GCSEs A–C (including English, Maths, Science)